Overview

LoyalDeck is a digital loyalty platform for any local business with repeat customers. Customers scan a QR code and keep a stamp card in Apple Wallet or Google Wallet; the business gets analytics, broadcasts and a reason to message its regulars. BaristaCard is the coffee vertical, powered by the same engine.

The Problem

Bakeries, barbers and car washes were signing up for BaristaCard and handing out "Coffee Beans" for croissants and haircuts. About 90% of the engine was already vertical-agnostic. The only thing stopping more of them was the word "coffee" on every screen.

The Solution

• One engine, many verticals: shared stamp cycles, points, levels, wallet passes, QR scanning, billing and payouts, with per-vertical branding, vocabulary and defaults
• Industry presets so a nail salon starts with a 5-visit card and a bakery with a 9-stamp card
• 14 industry landing pages at launch, each answering the question the owner actually searches for
• Free plan for a single location, paid tiers for multi-location and advanced mechanics

Tech Stack

Elixir, Phoenix LiveView, PostgreSQL, Oban, Stripe, Apple PKPass and Google Wallet, deployed on Fly.io. Same codebase as BaristaCard.

Read More

LoyalDeck: Turning a Coffee Shop Loyalty App Into a Platform for Every Local Business and BaristaCard: What Two Years of Building Digital Loyalty for Coffee Shops Taught Me.